See Jayne Tumble

For me drawing has always been the most fundamental way of engaging the world. I’m convinced that it is only through drawing that I actually look at things carefully. And the act of drawing makes me conscious of what I’m looking at. If I wasn’t drawing I’d have the sense I wouldn’t be seeing…drawing is thinking

I think this is why so much of the work that comes from large companies is so mediocre. It gets specified by someone and executed by someone else, with feedback from someone else and final say from someone else. It’s just a big mediocre mess. To make something really beautiful, you have to treat it like a lover. It has to be personal. It has to obsess you when you’re falling asleep. It has to be in your dreams. It has to be with you when you wake. It has to torment you.

Technology is just a language, just a tool. And tools will always evolve. There will always be stronger chainsaws, faster computers, newer plugins, better features, and the faster these improvements occur, the more distracting they can become. But it is important to remember that tools are just the language – you still have to decide what you will use the language to say.

If you imitate a person you admire, the best you can possibly hope for is to become a bad imitation of the person you admire. What you need to do instead is to locate the same level of inventiveness as the person you admire, and apply it to a new domain.

I have three main principles that guide my work….a universal idea executed simply, with an element of play, nostalgia or beauty

Learning starts in the enactive realm

Startups don’t fail because the technology doesn’t work. Startups fail because nobody wants what they’re trying to build.

Experience design is the design of anything independent of medium or across media with human experience as an explicit outcome and human engagement as an explicit goal.